Digital content consultant specialising in charities and independent businesses

 

Me

I love helping charities and independent businesses put their best digital foot forward and demonstrate online what they're capable of offline.

Once described as a ‘fixer of things’, I have a fascination with all things digital and an analytical approach to content creation and design.

I believe that you should always start with the end user’s needs and work backwards. If you agree, let’s work together.

 
 

My work

The following project examples were completed for a variety of clients, both large and small, commercial and charitable, on timelines ranging anywhere from 3 days to 12 months.

01

Tommy’s:
Website redesign

  • Wrote brief for new Drupal website

  • Managed tendering process

  • Developed scope as product owner

  • Supported chosen agency with UX and design phase

  • Prepared content auditing documentation and briefed staff

 

02

Miss Kay Seamstress:
Website redesign

  • Gathered requirements

  • Offered advice on digital marketing strategy, including social media and online ads

  • Staff training on SEO and IA best practice

  • Designed and built Squarespace site, introducing a new colour palette and updated copy

  • Simplified navigation and used images to showcase the client’s phenomenal talent and expertise

 

03

Learning Solutions Matter:
New website audit

  • Audited new Squarespace website, with focus on SEO and usability

  • Advised client on SEO best practice, site structure, accessibility and design

  • Identified and implemented solutions and improvements quickly

  • Supported team with go-live process

 

04

Alfie Ordinary:
New website build and email marketing

  • Designed and built new Squarespace website ahead of Arts Council-funded project launch

  • Advised client on email marketing best practice

  • Quick turnaround time

  • Supported with technical go-live process and evaluation

 
 

My CV

I started my career in corporate digital editorial over a decade ago and quickly moved into the charity sector.

Digital charity communications

I’ve worked for some of the UK’s best loved charities, including Macmillan Cancer Support and Tommy’s the Baby Charity, in-house, agency-side and as a freelance digital communications expert.

Skills and experience

Jack of all digital trades, master of many, including:

  • copywriting and editing for the web

  • social media content creation and strategy

  • digital project management - from small features to entire website builds

  • SEO, accessibility and UX optimisation.

I know what it’s like to be both sides of the table, having worked at a digital agency and commissioned several for digital projects and campaigns.

"Amy has gone over and above, her customer service has been outstanding as too her commitment in getting us up and running in confined timescales. Her expertise is undoubtedly brilliant and she identified a number of recommendations that have made a real difference to our site.”

— Tommaso Bavetta, Director, Learning Solutions Matter